About Us

Driving quantum shifts in media performance

PMG is an independent professional services consultancy whose expertise is media planning and buying.

We have more than $130 Million billings under management across all paid media. Our team of 30 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.

We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two.

key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.

Based in Melbourne, we provide national Australia and global services to our clients. We work with leading brands including Sportsbet, Centr by Chris Hemsworth, Emily Skye Fit, Bob Jane T-Marts, Don Smallgoods, Visit Victoria, Lifespace, Providoor, Grill’d, SoulFresh, and Yumi’s.

Our People

 Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Dianne Richardson
Founder and Planning Director
Chris Nolan
Managing Director
Peter Toone
Managing Partner
Kalan Jeans
Planning
Emma Baston
Planning
Andrea Vaz
Planning
Sam Waldren
Planning
Josephine Holmes
Activation
Chris Stanley
Investment
Michelle Gothelf
Investment
Lucy Diacaris
Investment
Alice Long
Investment
James Sansom
Investment
Emma Goodchild
Digital
Paddy Wallace
Digital
Ming Low Yow
Digital
Dale Crotty
Digital
Dani Mikusova
Digital
Dana Tyler
Digital
Eliza Rich
Digital
Benjamin Maughan
Digital
Radhika Choudhary
Digital
Yevinda Pothuhera
Digital
Mitchell Lee
Digital
Natalie Grigg
Finance
Leah Currie
Content