About Us

Driving quantum shifts in media performance

PMG is an independent professional services consultancy whose expertise is media planning and buying.

We have more than $130 Million billings under management across all paid media. Our team of 35 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.

We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two.

key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.

Based in Melbourne, we provide national Australia and global services to our clients. We work with leading brands including Sportsbet, Centr by Chris Hemsworth, Emily Skye Fit, Bob Jane T-Marts, Don Smallgoods, Visit Victoria, Lifespace, Providoor, Grill’d, SoulFresh, and Yumi’s.

Our People

 Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Dianne Richardson
Founder and Planning Director
Chris Nolan
Managing Director
Peter Toone
Managing Partner
Charlotte Harrison
Head of Digital
Sandor Kenzelmann
Digital Activation
Josephine Holmes
Digital Activation
Dale Crotty
Digital Activation
Daniela Mikusova
Digital Activation
Radhika Choudhary
Digital Activation
Mitchell Lee
Digital Activation
Yevinda Pothuhera
Digital Activation
Emma Baston
Head of Planning
Kalan Jeans
Planning
Emma Goodchild
Planning
Andrea Vaz
Planning
Dana Tyler
Planning
Benjamin Maughan
Planning
Ryan Lepore
Planning
Tom Beddison
Planning
Eliza Rich
Planning
Dailin Toone
Planning
Chris Stanley
Head of Investment
Lucy Diacaris
Investment
Michelle Gothelf
Investment
James Sansom
Investment
Alice Long
Investment
Declan Sparrow
Investment
Natalie Grigg
Finance
Leah Currie
Content