About Us

Driving quantum shifts in media performance

PMG is an independent professional services consultancy whose expertise is media planning and buying.

We have more than $160 Million billings under management across all paid media. Our team of 35 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.

We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.

Based in Melbourne, we provide national Australia and global services to our clients. We work with leading brands including Sportsbet, Bob Jane T-Marts, Concept 8, Don Smallgoods, Cobs Popcorn, Centr by Chris Hemsworth, Life-Space, Grill’d, WTFN, Yumi’s and Pentavite.

Our People

 Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Dianne Richardson
Founder and Planning Director
Chris Nolan
Managing Director
Peter Toone
Managing Partner
Charlotte Harrison
Head of Digital
James Gernon
Head of Performance & Technology
Emma Baston
Head of Planning
Emma Goodchild
Client Planning & Management
Sam Waldren
Client Planning & Management
Natalie Starr
Planning & Client Management
Kalan Jeans
Client Planning & Management
Eliza Rich
Planning & Client Management
Andrea Vaz
Client Planning & Management
Kevin Killion
Client Planning & Management
Charlie Lee
Client Planning & Management
Tom Beddison
Digital
Mercedes Donald
Digital
Harsha Lakshmipuram
Digital
Daniela Morris
Digital
Nabeel Khan
Digital
Ben Maughan
Digital
Hrudhai Damidi
Digital
Matthew Wegmuller
Digital
William Nguyen
Digital
Stephanie Narayan
Digital
Courtney Garcia
Digital
Leah Currie
Content
Chris Stanley
Head of Investment
Simone Pirera
Investment
Jemma Francis
Investment
Alice Long
Investment
Declan Sparrow
Investment
Jackson Crook
Investment
Callum Lediott
Investment
Luca Battaglia
Investment
Chinma Anyanwu
Investment
Natalie Grigg
Finance