About Us

Driving quantum shifts in media performance

PMG is an independent professional services consultancy whose expertise is media planning and buying.

We have more than $100 Million billings under management across all paid media. Our team of 25 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.

We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two.

key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.

Based in Melbourne, we provide national Australia and global services to our clients. We work with leading brands including Sportsbet, Centr by Chris Hemsworth, Emily Skye Fit, Bob Jane T-Marts, Don Smallgoods, Visit Victoria, Lifespace, Providoor, Grill’d, SoulFresh, and Yumi’s.

Our People

 Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Chris Nolan
Managing Director
Dianne Richardson
Founder & Planning Director
Peter Toone
Managing Partner
Kalan Jeans
Planning
Chris Stanley
Investment
Paddy Wallace
Digital
Emma Goodchild
Digital
Luciana Slade
Digital
Andrea Vaz
Planning
Sam Waldren
Planning
Ming Low Yow
Digital
Michelle Gothelf
Investment
Dale Crotty
Digital
Dani Mikusova
Digital
Lucy Diacaris
Investment
Leah Currie
Content
James Sansom
Investment
Eliza Rich
Digital
Alice Long
Investment
Benjamin Maughan
Digital
Dana Tyler
Digital
Natalie Grigg
Finance
Radhika Choudhary
Digital