About Us

Driving quantum shifts in media performance

PMG is an independent professional services consultancy whose expertise is media planning and buying.

We have more than $130 Million billings under management across all paid media. Our team of 35 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.

We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two.

key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.

Based in Melbourne, we provide national Australia and global services to our clients. We work with leading brands including Sportsbet, Centr by Chris Hemsworth, Emily Skye Fit, Bob Jane T-Marts, Don Smallgoods, Visit Victoria, Lifespace, Providoor, Grill’d, SoulFresh, and Yumi’s.

Our People

 Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Dianne Richardson
Founder and Planning Director
Chris Nolan
Managing Director
Peter Toone
Managing Partner
Emma Baston
Head of Planning
Dale Crotty
Client Planning & Management
Andrea Vaz
Client Planning & Management
Emma Goodchild
Client Planning & Management
Lucy Diacaris
Client Planning & Management
Kalan Jeans
Client Planning & Management
Jasmin Ghuman
Client Planning & Management
Charlotte Harrison
Head of Digital
Ryan Lepore
Digital
Tom Beddison
Digital
Daniela Mikusova
Digital
Dana Tyler
Digital
Benjamin Maughan
Digital
Mitchell Lee
Digital
Leah Currie
Content
Hrudhai Damidi
Digital
Matthew Wegmuller
Digital
Eliza Rich
Digital
Dailin Toone
Digital
William Nguyen
Digital
Chris Stanley
Head of Investment
James Sansom
Investment
Simone Pirera
Investment
Michelle Gothelf
Investment
Alice Long
Investment
Declan Sparrow
Investment
Natalie Grigg
Finance