Hello. We are PMG. Empowered Media Expertise.  Outgrow your competition.

We are a team of passionate and experienced leaders that deliver candid and superior media advice.

PMG (Principle Media Group) is on a continuous growth trajectory. We take pride in consistently assisting our clients to outgrow their competition.


media billings across
digital and linear


Media experts and
Content developers

Top 5

in the AFR best
places to work

Why Choose PMG?

Client first and people first

Unparalleled access to senior experts and an empowered team

Track record of trusted & continuous partnerships

Performance growth enabled with data led decisioning

Strong commercial acumen connecting deep client business knowledge

Client Testimonials
5.0 ★


Be Brave. Make PMG Better. Share in the Rewards.

Being independently owned and operated, we are commercially empowered to invest in our people for PMG’s and individuals benefit, including skill development, career progression and commercial rewards.

PMG set high standards, push boundaries and create iterative improvement.


Competition fuels excellence

PMG believe that when you highlight your differences and play to your strengths, we deliver better outcomes.

We provide the scaffolding for wins and losses, cheerlead expertise and celebrate the wins.

PMG encourage our team to stay ahead by cultivating a culture of curiosity and self learning.


Be competent, feel good, function effectively.

Have the energy to consistently thrive by eating well, moving regularly, taking the time to recover.

Use your 90/10 to better yourself and the agency.


Pick your team, call the play, own the playbook.

Bringing the right people at the right time of the play to be efficient, effective, establish any gaps/obstructions.

Give and receiving constructive feedback.

Know the playbook options well enough to apply them effectively.


PMG act ethically in interest of client, colleagues and partners.

We behave the same when the doors are ’open or closed’.

We don’t avoid the tough conversations, to act ethically and in the interests of partners and colleagues.

PMG people deepen partnerships through, trust, transparency and truth.