Hello. We are PMG. Empowered Media Expertise. Outgrow your competition.

We are a team of passionate and experienced leaders that deliver candid and superior media advice.

PMG (Principle Media Group) is on a continuous growth trajectory. We take pride in consistently assisting our clients to outgrow their competition.

$170M+

media billings across
digital and linear

70+

Media experts and
Content developers

Top 5

in the AFR best
places to work

Why Choose PMG?

Client first and people first

Unparalleled access to senior experts and an empowered team

Track record of trusted & continuous partnerships

Performance growth enabled with data led decisioning

Strong commercial acumen connecting deep client business knowledge

Yumi’s

PMG work with popular health food brand Yumi's to drive sales of their products through strategic ad investment, creating dynamc partnerships and leveraging in-depth data.

Gordon Legal

PMG help connect customers in need of legal assistance with the team at Gordon Legal through a full funnel channel mix, optimised to driving leads.

Netball Australia

PMG partners with Netball Australia to encourage netball participation at a grassroots level across Australia, as well as promoting the Suncorp Super Netball League.

Hampers With Bite

PMG elevates the online presence of hamper and gift retailer Hampers with Bite, by crafting strategic media solutions that drive tangible business results across a range of digital platforms.

Sportsbet

Working with Australia’s leading online wagering business, Sportsbet, PMG help lead their national media planning, buying, and content management, maximising the impact of their key media and sporting sponsorships.

Bob Jane T-Marts

PMG works with one of Australia's most iconic brands, Bob Jane T-Marts, to lead their national media strategy. We plan, buy, and manage their media spend across all channels, optimising performance and fueling growth for their brand.

Swisse

PMG leads the media planning and buying for Swisse, a key player in the wellness industry. We leverage in-depth strategies and data to ensure their media investments deliver measurable results.

KenoGO

PMG assists Australia's leading online Keno provider, KenoGO, by orchestrating their national media presence across all channels, using data-driven insights to optimise performance.

Kinrise

PMG’s full-service partnership with Kinrise spans both the Cobs and Poppin brands across paid and owned channels, strategically amplifying their iconic snacks across a range of channels.

Don Smallgoods

PMG works with Don Smallgoods, a beloved Australian smallgoods brand, to develop an effective and sustainable media strategy, to allow brand growth.

Client Testimonials

5.0 ★

PMG have been Sportsbet’s longest business partnership. With the ability to engage at a senior level in the design of the Sportsbet strategy, to negotiation and leverage of our Marketing and Sponsorship portfolio. PMG are a trusted extension of the Sportsbet team.

—Mark MiglioriniChief Marketing Officer
Sportsbet

PMG are our trusted media partners. They have industry leading expertise, they are transparent, responsive to our needs and responsible with our funds. They work hard to understand our business performance and needs, which enables us to solve business problems and achieve mutual outcomes, together. These qualities are valued and help to set them apart.

—Mat BarbagalloGeneral Manager
Kinrise

Swisse and PMG have worked together for several years now and we have built a professional and strategic partnership together. We trust PMG to lead us with their media expertise & media buying principles and their recommendations are not only data led and insightful but also generate excellent results in market that have led to both category growth and improved brand metrics for Swisse.

—Kerrie WadeMarketing Director ANZ
Swisse Wellness

Their business and industry knowledge, their honesty and people first attitude is what makes them unique.

—Russel StewartNational Marketing Manager
Bob Jane T-Marts

Bravery

Be Brave. Make PMG Better. Share in the Rewards.

Being independently owned and operated, we are commercially empowered to invest in our people for PMG’s and individuals benefit, including skill development, career progression and commercial rewards.

PMG set high standards, push boundaries and create iterative improvement.

Competition

Competition fuels excellence

PMG believe that when you highlight your differences and play to your strengths, we deliver better outcomes.

We provide the scaffolding for wins and losses, cheerlead expertise and celebrate the wins.

PMG encourage our team to stay ahead by cultivating a culture of curiosity and self learning.

Wellness

Be competent, feel good, function effectively.

Have the energy to consistently thrive by eating well, moving regularly, taking the time to recover.

Use your 90/10 to better yourself and the agency.

People

Pick your team, call the play, own the playbook.

Bringing the right people at the right time of the play to be efficient, effective, establish any gaps/obstructions.

Give and receiving constructive feedback.

Know the playbook options well enough to apply them effectively.

Trust

PMG act ethically in interest of client, colleagues and partners.

We behave the same when the doors are ’open or closed’.

We don’t avoid the tough conversations, to act ethically and in the interests of partners and colleagues.

PMG people deepen partnerships through, trust, transparency and truth.