PMG is a professional services consultancy, specialising in media planning and buying.

about us

PMG is an independent professional services consultancy whose expertise is media planning and buying.
We have more than $130 Million billings under management across all paid media. Our team of 35 media, digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation.
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Our People

Our team brings significant experience from across media publisher, client and global media agencies to deliver a senior, engaged and talented combination of skill sets to better deliver on client needs.
Chris Nolan
Managing Director
Dianne Richardson
Founder and Planning Director
Peter Toone
Managing Partner


At PMG we are obsessed with planning, we believe it is the most important activity to ensure the greatest return on investment.
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Closing the Planning Gap

We create and activate plans designed for growth ‘by closing the planning gap’ to disproportionately increase performance of campaigns. This gap exists within three key areas, data connectivity, legacy models and the siloing of digital and offline resources. Importantly this approach to closing the gap connects audiences from growth modelling, through to strategy, execution, optimisation and measurement.

Our work

We are fortunate to work with some of the world’s most innovative and progressive businesses, helping deliver unique solutions.
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Our Clients: Sportsbet

Working with Australia’s leading online wagering business, we assist  Sportsbet in the negotiation and implementation of key media and sporting assets nationally. We help ensure Sportsbet’s code partnerships across the AFL, NRL and NBA are enhanced through media, and deliver complementary environments to extend their message and brand fame across both digital and traditional channels.