PMG believe that media expertise is a critical growth engine for business.
About
We Talk Straight. We are candid, clear and concise. We do what we say we will do. We believe that media expertise is a critical growth engine for business.
Our beliefs
PMG believe that media expertise is a critical growth engine for business.
We are a team of passionate and experienced leaders that deliver candid and superior media advice. At PMG, through agile structure, comprehensive training, and the benefit of access to senior leaders and experience gained, we empower our people to become the most respected and recommended media advisors.
The PMG Experience
The PMG experience of senior leaders working across blue chip companies in every sector is codified into our playbooks that de-risk go to market strategies. Our recommendations are grounded in modelled data decision making through our PMG Planning method ensuring clear connection to business outcomes.
We Empower Market Competition
PMG believe in the power of competitive marketplaces, We empower market competition through our Principle Trading approach. Our Principle Trading experts are empowered to maximise competitive tension extracting value and performance for PMG clients.
We create growth and better than market outcomes for clients through better media decisions. We are ‘all in’ with you, with our shoulder to the wheel with a seat at the table and skin in the game.
How we work
Method
Integrated media planning, innovation and buying process. PMG’s plan to grow method is based in evidence based models to determine the most influential media levers.
Principle Trading
Bespoke approach to client investment and trading.
Performance
Specialist performance media and ecommerce across all biddable platforms including programmatic media, Meta, TikTok, Google, Linkedin.
PMG (KMS)
PMG’s Knowledge management system enables the ease of access to key data, trends and insights.
Capital
Future forward investments.
Retail
Omnichannel retail planning and solutions.
Connected Media Content
Content development for connected content. Dynamic creative. AI enabled creative asset warehousing.
Analytics
Short line analytics and attribution.
Market Mix Modelling
Quantified impact of media, brand, pricing on short and long term sales.
Data and Tech
Martech partnerships, Creative technology, ecommerce, adserving solutions.
How we work
Method
Integrated media planning, innovation and buying process. PMG’s plan to grow method is based in evidence based models to determine the most influential media levers.
Principle Trading
Bespoke approach to client investment and trading.
Performance
Specialist performance media and ecommerce across all biddable platforms including programmatic media, Meta, TikTok, Google, Linkedin.
PMG (KMS)
PMG’s Knowledge management system enables the ease of access to key data, trends and insights.
Capital
Future forward investments.
Retail
Omnichannel retail planning and solutions.
Connected Media Content
Content development for connected content. Dynamic creative. AI enabled creative asset warehousing.
Analytics
Short line analytics and attribution.
Market Mix Modelling
Quantified impact of media, brand, pricing on short and long term sales.
Data and Tech
Martech partnerships, Creative technology, ecommerce, adserving solutions.
Meta Business Partner
Meta Business Partners are companies Meta has vetted for their technical skills and services, and their unique ability to help businesses grow. Partners are part of a respected global community, and get access to unique benefits such as training, support, analytics reports and client matching opportunities.
Google Partner
Principle Media Group is a 2024 Premier Partner. Principle Media Group is among one of the top companies within its country and has met all of the Partner requirements.
Independent Media Agencies Australia
The IMAA is Australia’s national industry body that represents independent media agencies. Our mission is to promote the benefits of working with independent media agencies, increase awareness and respect for the sector, facilitate knowledge-sharing, and support 100% Australian-owned businesses to bolster the Australian economy. The IMAA is dedicated to improving the media landscape, as demonstrated by our Reconciliation Action Plan, Diversity and Inclusion Council, and our status as a carbon-neutral organisation.
Media Federation Australia
The Media Federation of Australia (MFA) is the peak body representing media communication companies.
The MFA is a non-for-profit organisation.
